B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- email list inactive share for email marketing lists (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iMedia Connection
Primary
Tier B
https://webbiquity.com/email-marketing/24-exceptional-email-marketing-tips-techniques-and-tactics/ ↗
Source Article
24 Exceptional Email Marketing Tips, Techniques and Tactics
Original Research
iMedia Connection
· Original study ↗
Methodology
Reported range is 30%-60% of an email list typically inactive, especially without list hygiene or re-engagement campaigns; midpoint reported. From iMedia Connection article (guide undated).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing lists: 30% email list inactive share. Source: iMedia Connection (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-inactive-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-list-inactive-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- email list inactive share for email marketing lists<br><small>Source: iMedia Connection (2026) · <a href="https://lighthousedata.io/data/email-list-inactive-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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