B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
15%
15% -- share of email contacts donating for nonprofit organizations (2024)
The average nonprofit organization reports that less than 15% of their contacts and email list donated in the last year.
- Value is an upper bound ('less than 15%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Beyond Marketing
Primary
Tier C
https://beyondmarketing.xyz/blog/nonprofit-marketing-plan-guide/ ↗
Source Article
Your Nonprofit Marketing Guide: Marketing for Nonprofits Explained
Original Research
Beyond Marketing
· Original study ↗
Methodology
Self-reported average cited by Beyond Marketing; value is an upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit organizations: 15% share of email contacts donating. Source: Beyond Marketing (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-donor-conversion-nonprofits
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-list-donor-conversion-nonprofits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of email contacts donating for nonprofit organizations<br><small>Source: Beyond Marketing (2024) · <a href="https://lighthousedata.io/data/email-list-donor-conversion-nonprofits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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