B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
22.5%
22.5% -- email list decay rate for email marketing lists (2017)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Oberlo
Primary
Tier B
https://www.oberlo.ca/blog/email-marketing-kpis ↗
Source Article
Email Marketing KPIs: Which Metrics Matter?
Original Research
Oberlo
· Original study ↗
Methodology
Annual natural list decay estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing lists: 22.5% email list decay rate. Source: Oberlo (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-decay-22-5pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-list-decay-22-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- email list decay rate for email marketing lists<br><small>Source: Oberlo (2017) · <a href="https://lighthousedata.io/data/email-list-decay-22-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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