B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2%
2% -- list churn rate for email marketing industry (2026)
The industry average monthly email list churn rate is between 2% and 3%.
- Industry average cited as a range (2-3% monthly)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aragil
Primary
Tier B
https://www.aragil.com/blog/the-email-engagement-playbook ↗
Source Article
The Email Engagement Playbook: A Practitioner's Guide to Revenue-Driving Email
Original Research
Aragil
· Original study ↗
Methodology
Agency-cited industry average; range 2-3%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing industry: 2% list churn rate. Source: Aragil (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-churn-monthly
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-list-churn-monthly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- list churn rate for email marketing industry<br><small>Source: Aragil (2026) · <a href="https://lighthousedata.io/data/email-list-churn-monthly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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