B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- annual email list churn rate for For-profit organizations' email lists (2023)
For-profit organizations typically churn about 30% of their email list per year.
- Stated as an approximate typical industry benchmark ('typically ... about 30%') without underlying study or methodology cited
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
cdpcommunity.org
Primary
Tier C
https://www.cdpcommunity.org/blog/2023/1/23/understanding-email-list-churn-and-decay-part-1-churn ↗
Source Article
CDP Blog | Understanding Email List Churn and Decay Part 1: Churn — CDP
Understanding Email List Churn and Decay Part 1: Churn
For most people, the word “churn” immediately brings old-timey butter making to mind. And while the work involved in a strong email program can often feel as difficult as churning butter for hours, the result is less satisfying for email. Churni…
Original Research
cdpcommunity.org
· Original study ↗
Methodology
Unattributed industry benchmark asserted by the publication ('typically'); no methodology, sample size, or original study cited. Article also notes nonprofits churn 'slightly less' (no figure given).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
For-profit organizations' email lists: 30% annual email list churn rate. Source: cdpcommunity.org (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-list-churn-for-profits-annual
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-list-churn-for-profits-annual" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- annual email list churn rate for For-profit organizations' email lists<br><small>Source: cdpcommunity.org (2023) · <a href="https://lighthousedata.io/data/email-list-churn-for-profits-annual" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.