B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- email outreach preference share for Journalists (Cision State of the Media) (2025)
85 percent of journalists surveyed for Cision's 2025 State of the Media Report stated that email introductions are the best way to start a relationship.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Cision
Primary
Tier A
https://amworldgroup.com/blog/every-publicity-campaign-should-have-these-5-things ↗
Source Article
5 Essential Elements Every Publicity Campaign Needs | AMW®
Every Publicity Campaign Should Have These 5 Things
Publicity is a powerful tool. When used correctly, a publicist can earn you spots in outlets that are genuinely interested in your project. But publicity is a field that requires dedication and hard work, both, at the hands of the publicist and the…
Original Research
Cision
· Original study ↗
Methodology
Cision journalist survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Journalists (Cision State of the Media): 85% email outreach preference share. Source: Cision (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-introductions-best
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-introductions-best" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email outreach preference share for Journalists (Cision State of the Media)<br><small>Source: Cision (2025) · <a href="https://lighthousedata.io/data/email-introductions-best" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.