B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- share influenced by email in purchase decision for email recipients (2022)
55% of respondents in a study were influenced by email when making a purchase decision.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
dinarys.com
Primary
Tier C
https://dinarys.com/blog/build-rapport-with-online-shop-customers ↗
Source Article
Content
How to Build Rapport with Online Shop Customers via Newsletters
A newsletter is a great tool to build rapport with online shop customers. Moreover, this cheap instrument can increase sales if you know how to use it. Find out about the effective use of newsletters for online shops in the arti…
Original Research
dinarys.com
· Original study ↗
Methodology
Study as cited by article, unnamed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email recipients: 55% share influenced by email in purchase decision. Source: dinarys.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-influence-purchase-decision-55-percent
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<blockquote cite="https://lighthousedata.io/data/email-influence-purchase-decision-55-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- share influenced by email in purchase decision for email recipients<br><small>Source: dinarys.com (2022) · <a href="https://lighthousedata.io/data/email-influence-purchase-decision-55-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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