B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- email inbox delivery rate for Email marketing (2016)
90% of permission-based marketing email gets delivered to the intended recipient's inbox.
- Refers to opt-in/permission-based email lists, not spam
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Izideo
Primary
Tier C
https://wolfgang.marketing/blog/2016/02/14/email-marketing-a-growing-misconception/ ↗
Source Article
Email Marketing: A Growing Misconception | Wolfgang Marketing
I recently watched an episode of Shark Tank, and they did this segment with one of the sharks and several of their entrepreneurs. They came together for a day of learning marketing skills and tactics. It was a nice segment you were reintroduced to several brands that you haven’t seen on the show in …
Original Research
Izideo
· Original study ↗
Methodology
Cited from Izideo; opt-in email lists
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing: 90% email inbox delivery rate. Source: Izideo (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-inbox-delivery-rate-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-inbox-delivery-rate-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- email inbox delivery rate for Email marketing<br><small>Source: Izideo (2016) · <a href="https://lighthousedata.io/data/email-inbox-delivery-rate-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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