B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- businesses rating email marketing important for businesses (2022)
79% of businesses surveyed by a Forbes-cited report state that email marketing is important or very important to their businesses.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier B
https://www.truvisibility.com/blog/does-email-marketing-still-work/ ↗
Source Article
Does Email Marketing Still Work?
You may be wondering, email marketing is still relevant in 2022, right? That would be like asking if communication, in general, is still relevant? Well, you can bet it is. It is more relevant now than ever before.
Research shows us that email is still the best channel to reach people on, ahead of ot…
Original Research
Forbes
· Original study ↗
Methodology
Forbes-cited survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 79% businesses rating email marketing important. Source: Forbes (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-important-to-businesses-79
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<blockquote cite="https://lighthousedata.io/data/email-important-to-businesses-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- businesses rating email marketing important for businesses<br><small>Source: Forbes (2022) · <a href="https://lighthousedata.io/data/email-important-to-businesses-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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