B
Evidence Grade B
Graded
under review
Safe to Cite
Current
42%
42% -- relative click through rate lift for Email campaigns with images (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
5,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Drip
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-header-designs/ ↗
Source Article
Master Email Header Designs for eCommerce Success
You send a campaign that gets opened. The subject line did its job. Then the clicks stall, the conversion rate looks flat, and the revenue from the send does not justify the effort.
That usually means the problem is not the top of funnel. It is the first visual decision inside the email.
Most ecomme…
Original Research
Drip
· Original study ↗
Methodology
Drip's analysis of 5,000+ email campaigns; CTR lift for emails containing images vs. emails without images. Cited secondhand by ecommerceboost.io.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns with images: 42% relative click through rate lift. Source: Drip (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-images-ctr-lift-drip
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<blockquote cite="https://lighthousedata.io/data/email-images-ctr-lift-drip" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- relative click through rate lift for Email campaigns with images<br><small>Source: Drip (2026) · <a href="https://lighthousedata.io/data/email-images-ctr-lift-drip" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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