B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- percentage of b2b marketers saying email helps achieve marketing goals for B2B marketers (2024)
According to the Content Marketing Institute, 64% of B2B marketers believe that email marketing helps them effectively achieve their marketing goals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://premium-consulting.pl/blog/sprzedaz-b2b-cztery-najbardziej-efektywne-narzedzia-budowania-rel… ↗
Source Article
Sprzedaż B2B - cztery efektywne narzędzia budowania relacji
Jeszcze parę lat temu, aby firmy miały wysoką sprzedaż B2B, wystarczyło mieć do dyspozycji produkt oraz motywację. Produkt był potrzebny z oczywistych względów, motywacja była niezbędna do tego, by nie zniechęcać się odmową do czasu uzyskania nieuchronnego zamówienia.
Były to czasy bardzo komfortowe…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI research cited
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B marketers: 64% percentage of b2b marketers saying email helps achieve marketing goals. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-helps-achieve-goals-cmi-64
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<blockquote cite="https://lighthousedata.io/data/email-helps-achieve-goals-cmi-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- percentage of b2b marketers saying email helps achieve marketing goals for B2B marketers<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/email-helps-achieve-goals-cmi-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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