B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.44%
0.44% -- hard bounce rate for global email marketing (2023)
The global hard bounce rate for email marketing decreased to 0.44% in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.44%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
203,000,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
93
Sources (2)
Batch
Primary
Tier A
https://batch.com/blog/posts/marketing-pressure-halve-unsubscribes-propensity-score ↗
Source Article
Batch | Reduce marketing pressure with a propensity score
With Batch AI Predict’s propensity score, you can halve your unsubscribes while keeping 95% of your campaign revenue, by targeting only the contacts who genuinely care about the theme. The message gets diluted, and your least relevant contacts grow tired. If that situation sounds familiar, this use …
Also cited by
Original Research
Batch
· Original study ↗
Methodology
Based on 203 billion emails sent across 125 countries.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global email marketing: 0.44% hard bounce rate. Source: Batch (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-hard-bounce-rate-2023
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<blockquote cite="https://lighthousedata.io/data/email-hard-bounce-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.44%</strong> -- hard bounce rate for global email marketing<br><small>Source: Batch (2023) · <a href="https://lighthousedata.io/data/email-hard-bounce-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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