B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- share of email revenue from flows for email flows (2026)
Email flows generate 41% of email revenue from 5.3% of sends.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Klaviyo
Primary
Tier C
https://alpacarelay.com/template/ecommerce-welcome-email-for-fashion-brands ↗
Source Article
Welcome Email Template for Apparel Fashion | AlpacaRelay
- Industries
- Fashion & Apparel
- Welcome Email Template
Welcome Email Template for Apparel Fashion
AI-generated and quality-scored 85/100 across 8 dimensions using the Email Quality Framework. Built specifically for apparel fashion brands. Customize with AI in 2 minutes.
This Template Is Scored on…
Also cited by
2026-09-30
Original Research
Klaviyo
· Original study ↗
Methodology
Flows account for 5.3% of sends
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email flows: 41% share of email revenue from flows. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-flows-revenue-share-klaviyo
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-flows-revenue-share-klaviyo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- share of email revenue from flows for email flows<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/email-flows-revenue-share-klaviyo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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