B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70%
70% -- share of icps where email first won for GTMStack platform sequences (2026)
Email-first sequences won for 70% of ICPs based on GTMStack internal platform data.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GTMStack
Primary
Tier A
https://gtmstack.app/blog/multi-channel-sequence-design ↗
Source Article
Designing Multi-Channel Sequences That Actually Convert | GTMStack
Designing Multi-Channel Sequences That Actually Convert
A practical guide to designing multi-channel SDR sequences with real timing, channel ordering, personalization tiers, and example sequences for different.
GTMStack Team
Table of Contents
What Most People Get Wrong About Sequence Design
The typi…
Original Research
GTMStack
· Original study ↗
Methodology
GTMStack platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
GTMStack platform sequences: 70% share of icps where email first won. Source: GTMStack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-first-wins-icp-share
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<blockquote cite="https://lighthousedata.io/data/email-first-wins-icp-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of icps where email first won for GTMStack platform sequences<br><small>Source: GTMStack (2026) · <a href="https://lighthousedata.io/data/email-first-wins-icp-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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