B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- people checking email first online for email users (2025)
58% of people check their email first before doing anything else online.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OptinMonster
Primary
Tier C
https://www.bwf.com/university-fundraising/ ↗
Source Article
University Fundraising: Trends and Tips for Higher Ed Giving | BWF Zuri
Across the country, colleges and universities are seeing record-setting fundraising years. According to the CASE Insights report, gifts to American colleges and universities totaled $61.5 billion in fiscal year 2024, an increase of 3% from the previous year. These institutions are seeing increasingl…
Original Research
OptinMonster
· Original study ↗
Methodology
Cited from OptinMonster
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email users: 58% people checking email first online. Source: OptinMonster (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-first-online-activity
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-first-online-activity" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- people checking email first online for email users<br><small>Source: OptinMonster (2025) · <a href="https://lighthousedata.io/data/email-first-online-activity" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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