B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
17%
17% -- email engagement rate for email marketing industry (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sea Salt Marketing
Primary
Tier C
https://seasaltmarketing.com.au/top-tips-for-saving-time-money-and-resources-with-marketing-automati… ↗
Source Article
Top Tips for Saving Time, Money And Resources with Marketing Automations for Builders.
Brilliant brands always communicate regularly with their customers – it’s a proven strategy to remain top of mind with the people you want to have spending their money with you. And in today’s online world, email marketing is one of the best ways you can be in front of your potential clients.
Being …
Original Research
Sea Salt Marketing
· Original study ↗
Methodology
Agency blog citing an 'industry standard' engagement rate of 17%; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing industry: 17% email engagement rate. Source: Sea Salt Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-engagement-industry-standard-17
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<blockquote cite="https://lighthousedata.io/data/email-engagement-industry-standard-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- email engagement rate for email marketing industry<br><small>Source: Sea Salt Marketing (2025) · <a href="https://lighthousedata.io/data/email-engagement-industry-standard-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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