B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

53%

53% -- marketing teams saying email best for early lead gen for marketing teams (2022)

Name: Marketing Teams Saying Email Best For Early Lead Gen Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2022 · Demand Gen Report

53% of marketing teams say that early-stage lead generation is most effective when done through email.

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Attribution: Demand Gen Report View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2022

Entity

marketing teams

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Demand Gen Report Primary Tier C

https://www.leadboxer.com/blog/automated-lead-sales-intelligence-platforms-the-key-to-successful-sal… ↗

Confidence: 48/100 Vintage: 2022 Channel: Wayback

Source Article

Automated Lead & Sales Intelligence Platforms: The Key to Successful Sales Strategies — LeadBoxer

Lead Generation|Marketing|Sales|Tools Automated Lead & Sales Intelligence Platforms: The Key to Successful Sales Strategies Automated Lead & Sales Intelligence Platforms: The Key to Successful Sales Strategies 2022-12-22 Lead Generation|Marketing|Sales|Tools Automated Lead & Sales Intelligence Platf…

Original Research

Demand Gen Report · Original study ↗

Methodology

Demand Gen Report cited

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

marketing teams: 53% marketing teams saying email best for early lead gen. Source: Demand Gen Report (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-early-stage-lead-gen-53

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<blockquote cite="https://lighthousedata.io/data/email-early-stage-lead-gen-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- marketing teams saying email best for early lead gen for marketing teams<br><small>Source: Demand Gen Report (2022) · <a href="https://lighthousedata.io/data/email-early-stage-lead-gen-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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