B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18%
18% -- email share of ecommerce revenue for successful online retailers (2024)
Email marketing accounts for 18% of total ecommerce revenue for successful online retailers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA
Primary
Tier B
https://pagepilot.ai/blog/how-to-set-up-email-marketing-on-shopify ↗
Source Article
How to Set Up Email Marketing on Shopify to Drive More Sales
Most Shopify store visitors leave without buying and never return unless merchants actively re-engage them. Email marketing transforms these missed opportunities into revenue by nurturing one-time browsers into loyal customers through strategic follow-up messages. Shopify marketing automation stream…
Original Research
DMA
· Original study ↗
Methodology
Cited as DMA Email Marketing Metrics Report, 2024
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
successful online retailers: 18% email share of ecommerce revenue. Source: DMA (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-drives-18-percent-ecommerce-revenue
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<blockquote cite="https://lighthousedata.io/data/email-drives-18-percent-ecommerce-revenue" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- email share of ecommerce revenue for successful online retailers<br><small>Source: DMA (2024) · <a href="https://lighthousedata.io/data/email-drives-18-percent-ecommerce-revenue" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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