B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
33%
33% -- email driven donor share for Nonprofit donors (2026)
Email drives 33% of donors to give.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nonprofit Tech for Good
Primary
Tier C
https://mixtapecommunications.com/email-marketing-for-nonprofits-ultimate-guide/ ↗
Source Article
Email Marketing for Nonprofits: The 2026 Ultimate Guide | Mixtape
Look, email marketing isn’t sexy. But here’s the thing: it’s still the workhorse of nonprofit fundraising, and that’s not changing anytime soon. While everyone’s chasing the latest social media trend, your inbox remains the most direct line to the people who actually care about your mission.
In this…
Original Research
Nonprofit Tech for Good
· Original study ↗
Methodology
Share of donors driven to give by email
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit donors: 33% email driven donor share. Source: Nonprofit Tech for Good (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-driven-nonprofit-donor-share
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<blockquote cite="https://lighthousedata.io/data/email-driven-nonprofit-donor-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- email driven donor share for Nonprofit donors<br><small>Source: Nonprofit Tech for Good (2026) · <a href="https://lighthousedata.io/data/email-driven-nonprofit-donor-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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