B
Evidence Grade B
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accuracy verified by the review judge
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Dated
5.8%
5.8% -- email ad spend growth rate for Digital ad spending in Denmark (2014)
Email ad spending in Denmark was projected to grow by 5.8% in 2014 compared to 2013.
- Projected growth rate based on eMarketer calculations from GroupM data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.8%
Unit
Percentage
Data Vintage
2014
Entity
Geography
DK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
50
Methodology
45
Freshness
95
Sources (2)
eMarketer
Primary
Tier C
http://www.emarketer.com/Article.aspx?R=1010963 ↗
Source Article
Boosting Brand Awareness, Data Mastery Top Goals for Nordic Marketers
Also cited by
marketingdive.com
https://www.marketingdive.com/
2026-08-22
Original Research
eMarketer
· Original study ↗
Methodology
Source: eMarketer calculations based off of data from GroupM.
Methodology documented
Segmentation
Industrymarketing
RegionDK
Channelpaid_ads
Cite this stat
Plain Text
Digital ad spending in Denmark: 5.8% email ad spend growth rate. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-digital-ad-spend-denmark-growth-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-digital-ad-spend-denmark-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- email ad spend growth rate for Digital ad spending in Denmark<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/email-digital-ad-spend-denmark-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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