B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
95%
95% -- email delivery rate target for SaaS email marketing programs (deliverability) (2026)
Multiple 2026 deliverability benchmark reports indicate 95 percent or higher is a healthy target for email delivery rate.
- Healthy target benchmark; 97% to 99% is considered strong
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cleanlist; PowerDMARC
Primary
Tier C
https://meisa.io/blog/email-marketing-kpis-every-saas-team-should-track ↗
Source Article
Email Marketing KPIs Every SaaS Team Should Track in 2026
Email Marketing KPIs Every SaaS Team Should Track
The email marketing KPIs that actually predict SaaS revenue: formulas, named benchmark sources, a comparison table, and a cadence you can copy this week.
Most SaaS teams track email marketing KPIs that measure activity, not revenue. The KPIs that act…
Original Research
Cleanlist; PowerDMARC
· Original study ↗
Methodology
Multiple 2026 deliverability benchmark reports (Cleanlist, PowerDMARC) converge on 95%+ as a healthy delivery-rate target.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS email marketing programs (deliverability): 95% email delivery rate target. Source: Cleanlist; PowerDMARC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-delivery-rate-healthy-target-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-delivery-rate-healthy-target-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- email delivery rate target for SaaS email marketing programs (deliverability)<br><small>Source: Cleanlist; PowerDMARC (2026) · <a href="https://lighthousedata.io/data/email-delivery-rate-healthy-target-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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