B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
83%
83% -- email delivery rate for email marketing (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
357,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
Return Path
Primary
Tier A
https://e-marketing.pl/21-emaili-nie-dociera-do-odbiorcow-jak-temu-zapobiec/ ↗
Source Article
21% emaili nie dociera do odbiorców. Jak temu zapobiec? - E-marketing
Według najnowszego raportu Return Path, wskaźnik dostarczenia wiadomości email marketingowych spadł z 83% do 79% w ciągu tylko jednego roku. W praktyce oznacza to, że na każde pięć wysłanych emaili, jeden z nich nie dociera do odbiorcy. Czy jest sposób, by zapobiec dalszej degresji i dostarczać wiad…
Original Research
Return Path
· Original study ↗
Methodology
Analysis of over 357 million marketing emails sent to customers by recognized brands worldwide.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 56% | |
| 2023 (current) | 79% | +41.1% |
| 2023 (current) | 83% | +5.1% |
Segmentation
Channelrss_feed
Cite this stat
Plain Text
email marketing: 83% email delivery rate. Source: Return Path (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-delivery-rate-decline-previous-year-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-delivery-rate-decline-previous-year-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- email delivery rate for email marketing<br><small>Source: Return Path (2023) · <a href="https://lighthousedata.io/data/email-delivery-rate-decline-previous-year-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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