B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
6
6 -- click through rate relative multiple for Email marketing vs social media (2024)
Marketers are 6 times more likely to get a click-through from an email campaign than from social media.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
http://blog.hubspot.com/blog/tabid/6307/bid/33875/7-Critical-Things-Every-Lead-Nurturing-Email-Needs… ↗
Source Article
7 Critical Things Every Lead Nurturing Email Needs to Communicate
Original Research
HubSpot
· Original study ↗
Methodology
Aggregate benchmark cited by HubSpot blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing vs social media: 6 click through rate relative multiple. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-vs-social-6x
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<blockquote cite="https://lighthousedata.io/data/email-ctr-vs-social-6x" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- click through rate relative multiple for Email marketing vs social media<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/email-ctr-vs-social-6x" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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