B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- email click through rate max industry for Email marketing (highest-averaging industries, per MailChimp) (2021)
For some industries, the average email click-through rate reaches as high as 5% according to Mailchimp benchmarks.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier B
https://emailmastery.org/articles/what-is-email-marketing/ ↗
Source Article
What is Email Marketing? - Email Mastery
“Better start building your list ASAP.”
“What’s your top-performing campaign?”
“Must optimize for click-through and open rates!”
“Have you started segmenting?”
Confused yet? Dipping your toes into email marketing, whether as a business owner or marketer, can plunge you into an ocean of jargon and un…
Original Research
Mailchimp
· Original study ↗
Methodology
Upper bound of industry-level average CTR cited from MailChimp benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email marketing (highest-averaging industries, per MailChimp): 5% email click through rate max industry. Source: Mailchimp (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-industry-max-5pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-ctr-industry-max-5pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- email click through rate max industry for Email marketing (highest-averaging industries, per MailChimp)<br><small>Source: Mailchimp (2021) · <a href="https://lighthousedata.io/data/email-ctr-industry-max-5pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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