B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2.8%
2.8% -- email click through rate benchmark for not-for-profit email marketers (2022)
The email click-through rate industry benchmark for not-for-profit organizations is 2.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Email Op Shop
Primary
Tier C
https://emailopshop.com/leveraging-the-email-marketing-funnel-to-boost-your-bottomline-performance/ ↗
Source Article
Leveraging the Email Marketing Funnel to Boost Your Bottom-line Performance
One of the things I love most about email marketing is all the data. It’s so trackable; you can see how recipients are engaging with your messages at each step of the email marketing funnel.
Here’s the thing; there’s so much data that it’s easy to get lost in it. It’s rare that my clients don’t have…
Original Research
Email Op Shop
· Original study ↗
Methodology
Industry click-through rate benchmark cited in email marketing funnel analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
not-for-profit email marketers: 2.8% email click through rate benchmark. Source: Email Op Shop (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctr-benchmark-nonprofit-2022
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<blockquote cite="https://lighthousedata.io/data/email-ctr-benchmark-nonprofit-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- email click through rate benchmark for not-for-profit email marketers<br><small>Source: Email Op Shop (2022) · <a href="https://lighthousedata.io/data/email-ctr-benchmark-nonprofit-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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