B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Dated
8.9%
8.9% -- email click to open rate for email marketers in food and beverage industry (2020)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.9%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
Campaign Monitor
Primary
Tier B
https://blog.hubspot.com/marketing/ctor-vs-ctr ↗
Source Article
Is CTR Dead? Why Email Marketers Are Tracking CTOR Instead
Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate.
The open rate measures the percentage of recipients who opened your email, which helps you gauge the performanc…
Also cited by
mondedumail.com
https://mondedumail.com/taux-de-clic-moyen-en-2020/amp/
2026-09-15
Original Research
Campaign Monitor
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
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email marketers in food and beverage industry: 8.9% email click to open rate. Source: Campaign Monitor (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ctor-lowest-industry-2020
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<blockquote cite="https://lighthousedata.io/data/email-ctor-lowest-industry-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.9%</strong> -- email click to open rate for email marketers in food and beverage industry<br><small>Source: Campaign Monitor (2020) · <a href="https://lighthousedata.io/data/email-ctor-lowest-industry-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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