B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- email conversion rate increase b2b for B2B companies after CTV launch (2023)
Email conversion rates increased by 68% for B2B companies 90 days after launching CTV.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Mountain
Primary
Tier A
https://mountain.com/blog/how-small-businesses-can-wield-the-power-of-ctv/ ↗
Source Article
Small But Mighty: How Small Businesses and Agencies Can Wield the Power of CTV
Small But Mighty: How Small Businesses and Agencies Can Wield the Power of CTV
Jaci Schreckengost | 4 Min Read
When people imagine traditional television advertising, they might think of ads during a super popular sporting event or prime spots during their favorite cable shows. While these may indee…
Original Research
Mountain
· Original study ↗
Methodology
Analysis after 90 days of launching CTV
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B companies after CTV launch: 68% email conversion rate increase b2b. Source: Mountain (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-conversion-rate-increase-b2b-90-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-conversion-rate-increase-b2b-90-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- email conversion rate increase b2b for B2B companies after CTV launch<br><small>Source: Mountain (2023) · <a href="https://lighthousedata.io/data/email-conversion-rate-increase-b2b-90-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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