B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- conversion rate metric accessibility rate for email marketers (2012)
21% of email marketers report that conversion rates for advertisers are accessible in their dashboards.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Relevancy Group
Primary
Tier B
http://www.chiefmarketer.com/direct-marketingmobile-marketing/optimization ↗
Source Article
Optimization Archives
Original Research
The Relevancy Group
· Original study ↗
Methodology
Least accessible dashboard metrics, The Relevancy Group survey
Methodology documented
Segmentation
Industryecommerce
Roleemail
Channelemail
Cite this stat
Plain Text
email marketers: 21% conversion rate metric accessibility rate. Source: The Relevancy Group (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-conversion-rate-accessibility-2012
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<blockquote cite="https://lighthousedata.io/data/email-conversion-rate-accessibility-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- conversion rate metric accessibility rate for email marketers<br><small>Source: The Relevancy Group (2012) · <a href="https://lighthousedata.io/data/email-conversion-rate-accessibility-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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