B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- email conversion rate lift vs paid search for Email visitors on campaign-specific landing pages (vs paid search visitors) (Q4 2024)
Email visitors convert 77% more than paid search visitors when landing on a campaign-specific page.
- Applies specifically when the landing page is built specifically for the email campaign
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
Q4 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unbounce
Primary
Tier B
https://foundrycro.com/blog/landing-page-conversion-rate-benchmarks-2026/ ↗
Source Article
Landing Page Conversion Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- The median landing page conversion rate across all industries is 6.6% (Unbounce, 464 million visits)
- SaaS converts at 3.8% median; financial services at 8.4%; events and entertainment at 12.3%
- Traffic source matters more than industry -- paid search averages 3.2%, social med…
Original Research
Unbounce
· Original study ↗
Methodology
Unbounce data: email visitors convert 77% more than paid search visitors when the landing page is specifically built for the email campaign.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email visitors on campaign-specific landing pages (vs paid search visitors): 77% email conversion rate lift vs paid search. Source: Unbounce (Q4 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-conversion-lift-campaign-specific-pages
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-conversion-lift-campaign-specific-pages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- email conversion rate lift vs paid search for Email visitors on campaign-specific landing pages (vs paid search visitors)<br><small>Source: Unbounce (Q4 2024) · <a href="https://lighthousedata.io/data/email-conversion-lift-campaign-specific-pages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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