B
Evidence Grade B
Graded
under review
Safe to Cite
Current
50.8%
50.8% -- new customers acquired share for email marketing channel (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
97switch.com
Primary
Tier C
https://www.97switch.com/insider/6-vital-digital-marketing-strategies-to-implement ↗
Source Article
6 Vital Digital Marketing Strategies to Implement
Original Research
97switch.com
· Original study ↗
Methodology
Conversion test of 300,000 new customers comparing email, Twitter, Facebook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing channel: 50.8% new customers acquired share. Source: 97switch.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-conversion-50-8
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<blockquote cite="https://lighthousedata.io/data/email-conversion-50-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50.8%</strong> -- new customers acquired share for email marketing channel<br><small>Source: 97switch.com (2026) · <a href="https://lighthousedata.io/data/email-conversion-50-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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