B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- message reply rate for email appointment confirmations (2026)
Email appointment confirmations achieved a 12% reply rate in Apptoto's survey of 178,000 random messages.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
178,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apptoto
Primary
Tier A
https://www.apptoto.com/use-cases-case-studies/best-practices-automated-appointment-reminders-for-he… ↗
Source Article
Best Practices: Automated Appointment Reminders for Healthcare
Original Research
Apptoto
· Original study ↗
Methodology
Apptoto survey of 178,000 random messages
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email appointment confirmations: 12% message reply rate. Source: Apptoto (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-confirmation-reply-rate-12pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-confirmation-reply-rate-12pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- message reply rate for email appointment confirmations<br><small>Source: Apptoto (2026) · <a href="https://lighthousedata.io/data/email-confirmation-reply-rate-12pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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