B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- email client market share for Apple iPhone (2016)
Apple iPhone had a 33% email client market share worldwide based on 1.17 billion email opens between July 1, 2016 and August 1, 2016.
- Data for some clients may be over- or under-represented due to automatic image blocking
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2016
Entity
Sample Size
1,170,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
emailclientmarketshare.com
Primary
Tier A
http://emailclientmarketshare.com/ ↗
Source Article
Email Client Market Share
#1 Apple iPhone 33% +0.1
#2 Gmail 16% +0.3
#3 Apple iPad 11% +0.21
#4 Google Android 10% +1.06
#5 Apple Mail 7% -0.2
#6 Outlook 7% -0.45
#7 Outlook.com 5% +0.13
#8 Yahoo! Mail 3% -0.14
#9 Windows Live Mail 1% -0.11
#10 Windows Mail 1% +0.01
Email client market share
Email client usage worldwide, col…
Original Research
emailclientmarketshare.com
· Original study ↗
Methodology
Collected from 1.17 billion email opens worldwide by Litmus Email Analytics
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2013 | 23% | |
| 2014-03 | 26% | +13.0% |
| 2014-10 | 27% | +3.8% |
| 2014-11 | 27% | 0% |
| 2015 | 28% | +3.7% |
| 2015-12 | 33% | +17.9% |
| 2016 (current) | 33% | 0% |
| 2019-11 | 34% | +3.0% |
| 2020 | 30% | -11.8% |
| 2021-03 | 39% | +30.0% |
| 2021-04 | 38% | -2.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iPhone: 33% email client market share. Source: emailclientmarketshare.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-client-market-share-apple-iphone
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<blockquote cite="https://lighthousedata.io/data/email-client-market-share-apple-iphone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- email client market share for Apple iPhone<br><small>Source: emailclientmarketshare.com (2016) · <a href="https://lighthousedata.io/data/email-client-market-share-apple-iphone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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