B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- email click to conversion rate for ecommerce email marketing (2025)
In 2025, the click-to-conversion rate for ecommerce marketing emails was 9.0%, up 53% year over year.
- Only measures people who already clicked on the email
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
150,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
audiencetap.com
Primary
Tier B
https://www.audiencetap.com/blog/email-vs-sms-marketing-is-there-a-winner ↗
Source Article
Email vs SMS Marketing: Who Wins? | AudienceTap
Email vs. SMS Marketing: Is There a Winner?
Email vs. SMS marketing compared: open rates, conversion, engagement, and cost. Learn when to use each channel and how they work together.
Every ecommerce brand eventually asks the same question: should we invest in email or SMS?
Email has been the default…
Original Research
audiencetap.com
· Original study ↗
Methodology
Omnisend 2026 Ecommerce Marketing Report; up 53% YoY
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce email marketing: 9% email click to conversion rate. Source: audiencetap.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-to-conversion-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-click-to-conversion-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- email click to conversion rate for ecommerce email marketing<br><small>Source: audiencetap.com (2025) · <a href="https://lighthousedata.io/data/email-click-to-conversion-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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