B
Evidence Grade B
Safe to Cite
Dated
1.9%
1.9% -- email click rate for E-mail messages not personalized (2016)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Statista
Primary
Tier A
https://www.statista.com/statistics/260678/e-mail-open-click-rates-personalization/ ↗
Source Article
Marketing e-mail open and click rates in the U.S. by personalization 2016
Original Research
Statista
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
E-mail messages not personalized: 1.9% email click rate. Source: Statista (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-click-rate-not-personalized
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<blockquote cite="https://lighthousedata.io/data/email-click-rate-not-personalized" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- email click rate for E-mail messages not personalized<br><small>Source: Statista (2016) · <a href="https://lighthousedata.io/data/email-click-rate-not-personalized" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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