B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
42%
42% -- customers saying email central to retention for customers (2025)
Lighthouse Research Team
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why email can save fundraising - Platypus Digital
The average person apparently checks their email 15 times a day.
That’s me on a disciplined day.
No matter how many social networks come and go (remember Ello? No, me neither.), we are all emotionally tied to our email like nothing else on earth.
It’s time to uncover the gold hidden in our email lis…
Methodology
Blog cites statistic without naming original survey source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 42% customers saying email central to retention. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-central-customer-retention-42
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<blockquote cite="https://lighthousedata.io/data/email-central-customer-retention-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- customers saying email central to retention for customers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/email-central-customer-retention-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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