B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- sales lift from email catalog for email catalog marketing (2023)
Email versions of catalogs increased or impacted sales by 28%.
- Secondary citation of a Harvard Business Review study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://www.publishingxpress.com/blog/successful-catalog-marketing/ ↗
Source Article
Successful Catalog Marketing: Get All the Benefits
August 10, 2023
What is involved with successful catalog marketing? Businesses that sell more than a handful of products or services have likely considered utilizing a catalog to efficiently present them to potential buyers. Well-known catalogs of the past, like the oversized publications that compa…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Attributed to a Harvard Business Review study
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelemail
Cite this stat
Plain Text
email catalog marketing: 28% sales lift from email catalog. Source: Harvard Business Review (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-catalog-sales-lift-28
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<blockquote cite="https://lighthousedata.io/data/email-catalog-sales-lift-28" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- sales lift from email catalog for email catalog marketing<br><small>Source: Harvard Business Review (2023) · <a href="https://lighthousedata.io/data/email-catalog-sales-lift-28" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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