B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.3%
4.3% -- email campaign shopper conversion rate for Shoppers receiving email marketing campaigns (2022)
Almost 4.3% of shoppers buy from email marketing campaigns.
- Source states 'almost 4.3%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
truvisibility.com
Primary
Tier C
https://www.truvisibility.com/blog/how-important-is-email-marketing/ ↗
Source Article
How Important Is Email Marketing?
Should you still use email marketing in 2022 or 2023? Or should you scrap the idea, move on, and start using a different, more current marketing method altogether?
If you’re thinking about these questions right now, chances are you’ve read somewhere that email marketing is dead. Well, we're here to …
Original Research
truvisibility.com
· Original study ↗
Methodology
Share of shoppers purchasing from email campaigns, cited alongside the $44-per-$1 ROI figure; original study not named in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shoppers receiving email marketing campaigns: 4.3% email campaign shopper conversion rate. Source: truvisibility.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-campaign-shopper-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-campaign-shopper-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.3%</strong> -- email campaign shopper conversion rate for Shoppers receiving email marketing campaigns<br><small>Source: truvisibility.com (2022) · <a href="https://lighthousedata.io/data/email-campaign-shopper-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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