B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.2%
1.2% -- email bounce rate average for Well-maintained email marketing lists (2026)
Several 2026 benchmark sources indicate that the average email bounce rate for well-maintained lists is approximately 1.2%.
- Cites general 2026 benchmark sources rather than a single named dataset
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
meisa.io
Primary
Tier C
https://meisa.io/blog/email-marketing-kpis-every-saas-team-should-track ↗
Source Article
Email Marketing KPIs Every SaaS Team Should Track in 2026
Email Marketing KPIs Every SaaS Team Should Track
The email marketing KPIs that actually predict SaaS revenue: formulas, named benchmark sources, a comparison table, and a cadence you can copy this week.
Most SaaS teams track email marketing KPIs that measure activity, not revenue. The KPIs that act…
Original Research
meisa.io
· Original study ↗
Methodology
Attributed to several 2026 benchmark sources (unnamed); article separately recommends keeping bounce rate under 2%.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Well-maintained email marketing lists: 1.2% email bounce rate average. Source: meisa.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-bounce-rate-well-maintained-list-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-bounce-rate-well-maintained-list-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.2%</strong> -- email bounce rate average for Well-maintained email marketing lists<br><small>Source: meisa.io (2026) · <a href="https://lighthousedata.io/data/email-bounce-rate-well-maintained-list-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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