C
Evidence Grade C
Use with Hedging
Aging
0.45%
0.45% — email bounce rate for Email marketing — all industries average (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
0.45%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
27
Citation Chain
90
Independence
30
Methodology
45
Freshness
8
Sources (4)
Mailchimp Email Marketing Benchmarks 2024
Primary
Tier A
https://mailchimp.com/resources/email-marketing-benchmarks/ ↗
Also cited by
2026-05-01
2026-05-02
froggyads.com
https://froggyads.com/blog/buy-internet-traffic-types/
2026-05-27
Original Research
Mailchimp
· Original study ↗
Methodology
Mailchimp 2024 Email Marketing Benchmarks. Total bounces per email sent.
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Email marketing — all industries average: 0.45% email bounce rate. Source: Mailchimp Email Marketing Benchmarks 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-bounce-rate-email-marketing-all-industries-average-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-bounce-rate-email-marketing-all-industries-average-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.45%</strong> — email bounce rate for Email marketing — all industries average<br><small>Source: Mailchimp Email Marketing Benchmarks 2024 (2024) · <a href="https://lighthousedata.io/data/email-bounce-rate-email-marketing-all-industries-average-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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