B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
89%
89% -- share of black friday cyber monday purchases from email for email marketing (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (2)
Barrel
Primary
Tier C
https://www.barrelny.com/insights/how-to-build-holiday-campaign ↗
Source Article
How to Build a Holiday Campaign from Start to Finish
Also cited by
2026-10-03
Original Research
Barrel
· Original study ↗
Methodology
Past years' brand data cited by Barrel.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing: 89% share of black friday cyber monday purchases from email. Source: Barrel (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-bfcm-purchases-share
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<blockquote cite="https://lighthousedata.io/data/email-bfcm-purchases-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of black friday cyber monday purchases from email for email marketing<br><small>Source: Barrel (2020) · <a href="https://lighthousedata.io/data/email-bfcm-purchases-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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