C
Evidence Grade C
Use with Hedging
Aging
5.63%
5.63% — email avg click to open rate 2024 for Email Marketing (2024)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
5.63%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Unknown
Geography
Global
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (3)
Omnisend / GetResponse / Mailchimp Email Benchmarks 2024
Primary
Tier B
https://www.omnisend.com/blog/email-marketing-statistics/ ↗
Also cited by
2026-04-30
2026-05-01
Original Research
Omnisend / Mailchimp
· Original study ↗
Segmentation
IndustryAll Industries
RegionGlobal
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Email Marketing: 5.63% email avg click to open rate 2024. Source: Omnisend / GetResponse / Mailchimp Email Benchmarks 2024 (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/email-avg-click-to-open-rate-2024-email-marketing-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-avg-click-to-open-rate-2024-email-marketing-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.63%</strong> — email avg click to open rate 2024 for Email Marketing<br><small>Source: Omnisend / GetResponse / Mailchimp Email Benchmarks 2024 (2024) · <a href="https://lighthousedata.io/data/email-avg-click-to-open-rate-2024-email-marketing-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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