B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

5.3%

5.3% -- email flows share of sends for Automated email flows (share of total email sends) (2026)

Name: Email Flows Share Of Sends Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · Klaviyo

Automated email flows account for 5.3% of total email sends according to 2026 Klaviyo benchmarks.

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Attribution: Klaviyo View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

5.3%

Unit

Percentage

Data Vintage

2026

Entity

Automated email flows (share of total email sends)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Klaviyo Primary Tier C

https://www.lucaattolini.com/email-marketing-funnel/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Email Marketing Funnel in 5 Fasi - Luca Attolini

Un email marketing funnel è la sequenza automatizzata di email che accompagna uno sconosciuto dal primo contatto fino all’acquisto e oltre, filtrando lungo il percorso chi non è pronto e portando alla conversione chi lo è. Non è una singola newsletter, ma un sistema di flussi collegati che lavora al…

Original Research

Klaviyo · Original study ↗

Methodology

Italian decimal comma (5,3%) converted to 5.3%; share of total email sends coming from automated flows, per Klaviyo 2026

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Automated email flows (share of total email sends): 5.3% email flows share of sends. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-automated-flows-share-of-sends-2026

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<blockquote cite="https://lighthousedata.io/data/email-automated-flows-share-of-sends-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.3%</strong> -- email flows share of sends for Automated email flows (share of total email sends)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/email-automated-flows-share-of-sends-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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