B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.58%
5.58% -- email flow click through rate for Automated email flows (aggregate benchmark) (2026)
According to Klaviyo 2026 benchmarks, the average click rate for automated email flows is 5.58%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5.58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.lucaattolini.com/email-marketing-funnel/ ↗
Source Article
Email Marketing Funnel in 5 Fasi - Luca Attolini
Un email marketing funnel è la sequenza automatizzata di email che accompagna uno sconosciuto dal primo contatto fino all’acquisto e oltre, filtrando lungo il percorso chi non è pronto e portando alla conversione chi lo è. Non è una singola newsletter, ma un sistema di flussi collegati che lavora al…
Original Research
Klaviyo
· Original study ↗
Methodology
Italian decimal comma (5,58%) converted to 5.58%; click rate for automated flows vs 1.69% for campaigns, per Klaviyo 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Automated email flows (aggregate benchmark): 5.58% email flow click through rate. Source: Klaviyo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-automated-flow-click-rate-klaviyo-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-automated-flow-click-rate-klaviyo-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.58%</strong> -- email flow click through rate for Automated email flows (aggregate benchmark)<br><small>Source: Klaviyo (2026) · <a href="https://lighthousedata.io/data/email-automated-flow-click-rate-klaviyo-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.