B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33.4%
33.4% -- email attributed revenue percentage for DTC ecommerce (2023)
Email marketing drives 33.4% of total revenue across $35.3M in combined DTC store revenue.
- Represents agency/client dataset across multiple brands, ranging from 17% to 67%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33.4%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
BSandCo
Primary
Tier A
https://bsandco.us/blog-post/from-loyalty-to-expansion-benefits-of-retention-marketing-in-acquiring-… ↗
Source Article
Retention Marketing Funds Your Acquisition
Retention Marketing Funds Your Acquisition
Most brands calculate how much they can spend to acquire a customer based on the first purchase. They look at AOV, subtract COGS and shipping, and whatever margin is left becomes their target CPA.
That math is wrong. It treats every customer as a one-time t…
Original Research
BSandCo
· Original study ↗
Methodology
Email attribution data across $35.3M in combined store revenue.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
DTC ecommerce: 33.4% email attributed revenue percentage. Source: BSandCo (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-attributed-revenue-2023
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<blockquote cite="https://lighthousedata.io/data/email-attributed-revenue-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.4%</strong> -- email attributed revenue percentage for DTC ecommerce<br><small>Source: BSandCo (2023) · <a href="https://lighthousedata.io/data/email-attributed-revenue-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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