B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
33%
33% -- roi increase after email appending for email marketers using email appending (2024)
Marketers have increased ROI by 33% after appending their database.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
infoglobaldata.com
Primary
Tier C
https://www.infoglobaldata.com/blog/4-must-try-data-services-to-increase-your-email-list-quality ↗
Source Article
4 Must Try Data Services to Increase your Email List Quality
Email marketers always want to grow their lists but quality is always better than quantity. Low-quality list reduce click-through rates, increase bounce rates and it can negatively affect your sender reputation, making it harder to get your emails into inboxes.
According to a report, 67% of marketer…
Original Research
infoglobaldata.com
· Original study ↗
Methodology
Cited as 'reports' by vendor blog; original source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketers using email appending: 33% roi increase after email appending. Source: infoglobaldata.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-appending-roi-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-appending-roi-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- roi increase after email appending for email marketers using email appending<br><small>Source: infoglobaldata.com (2024) · <a href="https://lighthousedata.io/data/email-appending-roi-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.