B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

7% -- email ad share of ecommerce visits for Email advertising (visits to e-commerce sites) (2019)

Name: Email Ad Share Of Ecommerce Visits Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2019 · marketingwsieci.pl

Email advertising accounts for 7% of visits to e-commerce websites.

Attributed to other studies referenced in the text rather than the primary Adobe Analytics dataset.

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Attribution: marketingwsieci.pl View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2019

Entity

Email advertising (visits to e-commerce sites)

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

marketingwsieci.pl Primary Tier C

https://marketingwsieci.pl/niestety-to-fakt-badanie-wskazuje-ze-rodo-uderzylo-w-branze-e-commerce/ ↗

Confidence: 23/100 Vintage: 2019 Channel: Deep Crawl

Source Article

🥇 Niestety, to fakt – badanie wskazuje, że RODO uderzyło w branżę e-commerce - Marketing w sieci - blog o marketingu internetowym!

Niestety, to fakt – badanie wskazuje, że RODO uderzyło w branżę e-commerce Od wprowadzenia Ogólnego rozporządzenia o ochronie danych 27 kwietnia 2016 roku minęło już nieco ponad 3 lata. Samo prawo w życie wprowadzono zaś 25 maja 2018, a więc funkcjonuje ponad rok. Minął zatem wystarczający czas, aby…

Original Research

marketingwsieci.pl · Original study ↗

Methodology

Email ads generate 7% of visits to e-commerce sites (display ads 3%); attributed in the article to other studies referenced alongside the main GDPR research.

Methodology documented

Segmentation

IndustryeCommerce RegionEMEA RoleAll marketers Channelemail

Cite this stat

Plain Text

Email advertising (visits to e-commerce sites): 7% email ad share of ecommerce visits. Source: marketingwsieci.pl (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-ads-share-ecommerce-visits

HTML Embed

<blockquote cite="https://lighthousedata.io/data/email-ads-share-ecommerce-visits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- email ad share of ecommerce visits for Email advertising (visits to e-commerce sites)<br><small>Source: marketingwsieci.pl (2019) · <a href="https://lighthousedata.io/data/email-ads-share-ecommerce-visits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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