B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
22.5%
22.5% -- email data decay rate for B2B email marketing databases (2025)
Up to 22.5% of email addresses become outdated over a year's time according to HubSpot market research.
- up to 22.5%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.emaildatagroup.net/list-of-companies-using/peoplesoft ↗
Source Article
Peoplesoft Customers List
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Email Data Group >> Technology Users List >> PeopleSoft Customers List
As a prviate company previously, before being acquired by Oracle in 2005, PeopleSoft Inc. used to offer Human Resource Management Systems (HRMS), Financial Management Solutions (FMS), Supply Chain Management (SCM), Su…
Original Research
HubSpot
· Original study ↗
Methodology
Cited by vendor as HubSpot market research; original methodology not stated on this page
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B email marketing databases: 22.5% email data decay rate. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-addresses-outdated-annually-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-addresses-outdated-annually-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22.5%</strong> -- email data decay rate for B2B email marketing databases<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/email-addresses-outdated-annually-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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