B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

80%

80% -- email share of outgoing messages for Email channel (all outgoing messages) (2026)

Name: Email Share Of Outgoing Messages Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026 · Salesforce

According to Salesforce research, email accounts for approximately 80% of all outgoing messages.

Reported as an approximation ('environ 80 %')

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Attribution: Salesforce View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

Email channel (all outgoing messages)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Salesforce Primary Tier C

https://www.customerimpact.be/fr/blog/ia-email-marketing/ ↗

Confidence: 47/100 Vintage: 2026 Channel: Deep Crawl

Source Article

IA email marketing B2B : plus vite, mieux | Customer Impact

Marketing Automation IA et email marketing : rédiger de meilleures campagnes B2B plus vite Copier pour l'IA L’IA en email marketing n’est plus de la musique d’avenir : dès aujourd’hui, elle vous aide à écrire plus vite des objets plus percutants, du corps de texte et des variantes personnalisées. La…

Original Research

Salesforce · Original study ↗

Methodology

Cited by Customer Impact from Salesforce research on AI in email marketing; figure reported as approximate ('environ 80 %'); no original report title or date given in article.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Email channel (all outgoing messages): 80% email share of outgoing messages. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-80-percent-of-outgoing-messages

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<blockquote cite="https://lighthousedata.io/data/email-80-percent-of-outgoing-messages" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email share of outgoing messages for Email channel (all outgoing messages)<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/email-80-percent-of-outgoing-messages" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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