B
Evidence Grade B
Safe to Cite
Dated
13%
13% -- video view rate lift for e.l.f. Cosmetics Premiere Spotlight campaign on Pinterest (2023)
Attribution:
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Pinterest
Primary
Tier B
Source Article
Premiere Spotlight puts e.l.f. Cosmetics front and center I Pinterest Business
e.l.f. CosmeticsPremiere Spotlight puts e.l.f. Cosmetics front and center
To launch a new product, e.l.f. Cosmetics reached Gen Z and Millennial shoppers right where they’re looking for inspiration: on the Pinterest search page.
With a mission to make the best of beauty accessible to every eye, lip …
Original Research
Pinterest
Methodology
Compared to the Media Rating Council’s typical baseline for Gen Z consumers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e.l.f. Cosmetics Premiere Spotlight campaign on Pinterest: 13% video view rate lift. Source: Pinterest (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/elf-cosmetics-pinterest-premiere-spotlight
HTML Embed
<blockquote cite="https://lighthousedata.io/data/elf-cosmetics-pinterest-premiere-spotlight" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- video view rate lift for e.l.f. Cosmetics Premiere Spotlight campaign on Pinterest<br><small>Source: Pinterest (2023) · <a href="https://lighthousedata.io/data/elf-cosmetics-pinterest-premiere-spotlight" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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