B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- share naming facebook most useful channel product info for Egyptian consumers (2026)
71% of Egyptian survey respondents identified Facebook as the most popular social media channel for information on goods and services.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,004
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov / MEPRA
Primary
Tier B
https://alexofarabia.com/ ↗
Source Article
Alex of Arabia's Blog
Original Research
YouGov / MEPRA
· Original study ↗
Methodology
YouGov survey commissioned by MEPRA
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Egyptian consumers: 71% share naming facebook most useful channel product info. Source: YouGov / MEPRA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/egypt-facebook-most-useful-channel
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<blockquote cite="https://lighthousedata.io/data/egypt-facebook-most-useful-channel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share naming facebook most useful channel product info for Egyptian consumers<br><small>Source: YouGov / MEPRA (2026) · <a href="https://lighthousedata.io/data/egypt-facebook-most-useful-channel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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